The launch of The Plant-Based Seafood Co., debuts with the brand name Mind Blown, a line of products made from 100% functional plants that mimic the look, taste, and performance of real seafood.
Mind Blown Dusted Shrimp, Naked Shrimp, Crab-like Crab Cakes and the Award-Winning Crunchy Coconut Shrimp are available for sale online. The Crunchy Coconut Shrimp can also be in found in GreenWise Markets. The newest product to the line, Dusted Bay Scallops, will be available August 30, 2020.
The Mind Blown brand was created by the founders of the Wild.Skinny.Clean. Brand which contained both real and plant-based seafood products. The new company and brand contain only plant-based products intended to remove confusion and meet the demands of the changing consumer habits and concerns.
The Plant-Based Seafood Co. is launching with the new purchase of a production facility, fulfillment center and retail store on Gwynn's Island located in the Chesapeake Bay in Virginia. "Making plant-based seafood products on an island in the Chesapeake Bay sounds crazy, I know!", exclaimed COO Shelly Van Cleve. "But being where real seafood is helps us develop better products, and the bonus is that all of our taste-testing feedback is from seafood-loving islanders that know real seafood. If they can't tell the difference, we know we're ready for market".
The new multifunctional facility will house a separate Innovation Kitchen where new products and ingredients will be developed, tested and photographed. The Innovation Kitchen will have its own greenhouse on the property to grow medicinal herbs, fungi, spices and dry sea kelp from the island. Developing new flavors and taste-driven products for the plant-based seafood line is the major focus for the brand’s product extension.
Monica Talbert, Co-founder and CEO says "New ways of eating are taking root. This is a breath of fresh air and a game-changer in the traditional seafood industry. Plant Based Seafood provides us an opportunity to build a better global food system with ethics and standards that, for us, is passion-driven rather than profit-driven. We are reinventing the way the world ‘seas’ food."
More information can be found at www.PlantBasedSeafoodCo.com